A business’ website is often the first impression it makes on a customer. In today’s marketplace, a carefully designed and optimized website that is simple and easy to navigate is the best place to reach, educate and engage current and potential customers. It serves as an ideal means to provide these five essential business objectives:

Attract Customers

Consumers today thoroughly research and evaluate products and services on computers, tablets and smart phones before they make a purchase. In order for customers to find your offerings, you must have a website that is highly optimized, giving it a high ranking on search engines like Google. This Search Engine Optimization (SEO) takes careful planning during the website design process and must evolve along with a company as it grows and changes.

A well written website clearly explains a business’ products and services so that current and potential customers can understand what the business has to offer and how it can benefit them. Websites that provide downloadable PDF files, video tutorials, blog pages with helpful industry information and a simple channel for asking questions and receiving answers online, benefit consumers with a broader education than a simple static site. This in turn establishes greater trust, stronger relationships and further loyalty to the company.

Build Credibility

Websites that are built with the end user in mind, showcase the company’s products and services while also providing a glimpse into the organization’s values, mission and culture. A consistent voice used throughout your website makes the business more relatable. The language used to create this voice gives visitors a sense of the organization’s personality and credibility, which can be further validated with the inclusion of customer testimonials on the website. 

While you cannot control what is said about your business on social media platforms or in the news, you always control the narrative on your company’s own website. This is the place to promote strengths and address customer problems for which you provide valid solutions.

Grow Business

Your website offers your target audience access to your business around the clock from anywhere in the world. It not only provides consumers with the ability to purchase products or request proposals any time of day or night, thoughtful pages with clear descriptions extend all the information buyers need to make an informed purchasing decision. The content on your site can serve as an additional salesperson by helping customers find the information they need and convincing them of your company’s unique propositions.

Gain Competitive Advantage

An effective website allows your business to distinguish itself from the competition. It is a clear means to show consumers what sets your company apart through intentional language and customized content.  

Deliver One Point of Reference

As the backbone of your online presence, all marketing efforts and communications will point your audience back to your most comprehensive source of information, your website. This single point of reference provides your customers all the information they need to make a decision about a product or service you offer, as well as an opportunity to learn more about the industry as a whole, thanks to your carefully curated content.


In order to create a positive online experience for your customers that mimics your business’ real-life service and delivery, your website must include these six crucial elements:

Effortless Navigation

Visitors to your website should be able to easily find the information they need on your site. The navigation menus should be straightforward and easy to use. Nothing should be hidden away or take lots of scrolling, hunting and pecking to unearth.

Attractive Design

Your website aesthetic should be clean and simple, appealing to a large number of people. It should include colors, fonts and images that align with your brand and all customer touchpoints.

Polished Content

The language used on your site should be easy to read and understand. While you want your product and service descriptions to evoke energy and excitement, they also need to be simple enough that anyone can understand your company’s unique offerings.

Search Engine Optimization

SEO ensures that your current and potential customers can find you on any search engine with a keyword search. In order to optimize your site, special care must be given to its content and structure in order to improve visibility and increase search engine rankings.

Fast Load Times

The longer it takes for your site pages to load, the more likely your visitors are to leave. Attention to adaptive images, compressed content and the right plugins can have a huge impact on how quickly your site loads.

Clear Communication

An easy method for contacting a human being and receiving a timely response is imperative to a useful website. Customers and potential customers should be able to contact you immediately through an online chat, with a phone call and/or an email that is regularly monitored and will send a response within 24 hours.


We Can Help 

There is much to consider in developing clean and eye-catching web pages that are optimized for search engines with text that brings your product or service to life. At Glow Branding Solutions we know exactly what it takes to design or revamp a site that is easy to find and offers a positive user experience. We create simple navigation, making it easy for your site visitors to find the information they are looking for and use persuasive language to make choosing your services over a competitor an easy decision.

Contact us today for information on our website design and development packages. You may also opt in to receive our newsletter and become eligible for our Black Friday and Cyber Monday Giveaways, in which two organizations will receive 50% off a website design or redesign, with guaranteed completion and launch before the end of 2019!